The Future Of Marketing – Pieter Levels, Marc Köhlbrugge, Jim Groenen & David Arnoux Discuss

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About the talk:
The days of ‘Mad Men’ Marketing agencies and large hocus-pocus campaigns have looong gone.

We all know that.

But what if Direct Marketing is slowly going into extinction all together?! Marketing is becoming more and more value-focused. Nobody cares about your ‘genius’ campaigns, they care about the value you can create for them.

‘Give, give, give..then, and then only, ask for something in return’ is the new doctrine floating over Marketing. Content has done the honours of introducing us to this doctrine. However, we can take this concept so much further..

Engineered Marketing has ushered in a new era of data and tool-based marketing. Engineered Marketing aka Side-Project Marketing is all about building small tools and resources of high (yet free) value… Attracting customers by taking their needs seriously instead of assuming they’ll fall for your ‘genius’ ad campaigns.

dedicated to Engineered Marketing/ Side-Project Marketing.

About the speakers:
Pieter Levels is the ‘guy who launched 12 startups in 12 months’. He’s an execution machine who’s created ‘a tiny personal hyperfast incubator’ for himself. Needless to say, he knows how to ‘get sh!t done’.

Levels is most famous for Nomad List. A list of the best cities to live and work remotely for digital nomads. A nomad himself, Pieter travels to work across the world while bootstrapping companies.

He’s also currently working on the finishing touches of his book, MAKE, on ‘bootstrapping a startup from idea and launch to growth and monetization without money’.

Marc Köhlbrugge is the guy who ‘tricked TechCrunch into writing about his startup’ by developing a side-project/ engineered marketing tool now well-known under the name BetaList. What started out as a smart PR hack, developed into the biggest platform for entrepreneurs to show off their startup to an audience of early adopters and get their feedback.

A serial entrepreneur himself and at the source of early stage companies, Marc is an expert on all things bootstrapping, idea validation, MVPs , getting initial traction, pricing and PR hacking.
Jim Groenen
Jim is a full-stack developer, full-stack marketer and lead growth hacker at Growth Tribe. We also like to say he’s always the smartest person in the room. Jim has trained more than 700 people on various growth projects and has developed the world’s 1st Engineered Marketing Course. Check it out here:

David Arnoux has been hustling online for the past 10 years. He’s become really really good at driving people to websites, making sure they sign up and motivating them to start paying. In the process he’s used a gazillion tools and processes to track performance and build growth teams. David is now Head of Growth and Co-founder of Growth Tribe. He’s also trained 500+ people and companies on technical marketing and building growth models.


Want to learn more about growth hacking?
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