Richard Jalichandra, CEO of Technorati

In this video I speak with Richard Jalichandra, the CEO of Technorati. When you hear the name Technorati, you probably think about—the world’s largest blog search engine and directory, helping people find blog content and enabling bloggers to be discovered.

But Technorati is also—the largest ad network focusing on social media where businesses can purchase ads.

Watch this video as Richard shares:

* How bloggers use Twitter and video to promote their blogs
* How bloggers can now publish their articles directly on Technorati to reach bigger audiences
* The difference between mainstream media content and blogging
* And insights into the future of blogging


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