Promoted Video is a new video ad format that gives Pinners a compelling and actionable way to learn more about your ideas, and it comes with new targeting and measurement solutions for you. Promoted Videos with autoplay will instantly start to play the moment people see it, so your video gets more views and Pinners learn more about your brand. You can even place multiple video Pins on one board if you’d like to show more than one element about your brand.
People who watch videos on Pinterest are 1.6x more likely to say branded videos add to their experience. And they’re 2.4x more likely to make a purchase after watching a video (compared to viewing static content on other platforms).
Learn even more about the benefits of using Promoted Video on our business site: