How to Hire Great Writers for Your Content Marketing



Are strong writing skills a priority in your organization? Having internal content creators become stronger writers was the lowest priority for marketers in Content Marketing Institute’s new 2016 B2B content marketing research. Poor writing reflects poorly on a brand. Our panelists discuss why writing is a discipline that needs prioritized and practiced in 2016.

Read “Why Strong Writing Is a Skill to Prioritize in 2016”:

Why Strong Writing Is a Skill to Prioritize in 2016 (And How to Hire Great Writers)

Participating in this discussion on the Content Marketing Institute’s 2016 B2B content marketing research, Ardath Albee with Marketing Interactions; Vishal Khanna, director of digital marketing for Wake Forest Innovations; Carla Johnson, president of Type A Communications; and Jeannine Rossignol, vice president of marketing for Xerox Consulting and Analytics Services. They were joined by Linda Crowe, vice president, digital marketing solutions, Brightcove.

For more on CMI’s B2B research:

What Effective B2B Content Marketing Looks Like [New Research]

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