How to Build a Better Content Marketing Strategy



This is the first roundtable discussion about the Content Marketing Institute’s 2015 B2B content marketing research.

You can find more info here: http://contentmarketinginstitute.com/2014/10/build-content-marketing-strategy/

Participating in the discussion: Ardath Albee, CEO and Marketing Strategist at Marketing Interactions; Carla Johnson, Principal at Type A Communications and Vice President-Thought Leadership at the Business Marketing Association; Nick Panayi, Head of Global Brand and Digital Marketing at CSC; Gary Van Prooyen, Senior Director, North America Demand Center, at Motorola; and Steve Rotter, Vice President, Digital Marketing Solutions at Brightcove.

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