Exclude Traffic You Don’t Want To Fine-Tune Your DSA Campaigns – Google Best Practices

Dynamic Search Ads reach people as they search for things that are related to your site where you also have a relevant landing page.
Searching for something related to your site doesn’t always mean that a potential visitor would have much value to you.
That’s why it’s important to exclude traffic from your campaigns that you don’t want captured.
In this video, we’ll cover how you can accomplish this through a handful of straightforward steps:
1) Exclude non-transactional parts of your site
2) Look for negative keywords
3) Add paused keywords from other campaigns as negatives to your DSA campaigns

Check out the full video series:
Using Dynamic Search Ads (DSA) to Reach Customers (https://goo.gl/YF1Odw)
Create DSA Targeting Groups Based on User Behavior (https://goo.gl/gmsSAl)
Exclude Traffic You Don’t Want to Fine-tune Your DSA campaigns )https://goo.gl/PWvfBE)
Combine DSA with Other Tactics to Improve Performance (https://goo.gl/MNppsb)

Want more? Get the checklist here: https://goo.gl/VqyExo

Want to get Google’s official Best Practices right in your inbox? Sign up here: https://goo.gl/0RJBbO

Ready to get started with Dynamic Search Ads (DSA)? Go here: https://goo.gl/BoK2F6


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