#CMWorld 2016 – How to use the ‘Create Once, Publish Everywhere’ approach to content



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Your great content is not a tasty snack, it’s a full-on feast- if you know how to “COPE.” From articles to videos to photo galleries, it’s easier than you think to increase the impact of your work via social media, email and syndication to a content hungry world. In this clip from Content Marketing World 2016, Stephanie Reid-Simons explains the “COPE” strategy.

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