4 Pillars of User Driven Growth | David Darmanin – Hotjar



At our recent Growth Marketing summit, we were lucky enough to be joined by David Darmanin from Hotjar. In this insightful talk, he discusses his 4 pillars of user & purpose driven growth, focusing on usage and marketing activation.

This video marks the first of a series of short content we will be releasing from the growth marketing summit. The summit was the world’s largest online growth hacking conference with talks from the world’s most renowned growth hackers and full funnel marketers.

In this first video, David Darmanin from Hotjar looks at customer acquisition and shares his 4 pillars of user & purpose driven growth, a framework that helps him take Hotjar from beta to 1 million ARR in just 6 months!
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Video URL: https://youtu.be/iz34CT0EUBQ

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