Why We Can’t Do Keyword Research Like It’s 2010 – Whiteboard Friday



Keyword Research is a very different field than it was just five years ago, and if we don’t keep up with the times we might end up doing more harm than good. From the research itself to the selection and targeting process, in today’s Whiteboard Friday Rand explains what has changed and what we all need to do to conduct effective keyword research today.

https://moz.com/blog/cant-do-keyword-research-like-its-2010-whiteboard-friday

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21 thoughts on “Why We Can’t Do Keyword Research Like It’s 2010 – Whiteboard Friday”

  1. Smashing video Mr Fishkin. I love the idea of the 'comment' field to decide what TYPE of content you're going to produce. Good to force small business types out of the editorial blog model.

  2. Do you think we can get by now using a google keyword planner or über suggest tool instead of buying the Long tail software? I still will be looking for long tail keywords for my keyword research.

  3. Hi +Rand Fishkin Great Video, I was just wondering about a correlation between your Opportunity and Requirement columns. If you look at the requirements and say they are all in-depth articles, but no videos, do you view creating a video for the search as an "opportunity" to fill a niche? Or is this something you view as google not seeing as important for this specific search?

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