The Big Picture of CRO – Rand Fishkin – Moz

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The much anticipated presentation from Rand Fishkin on Conversion Rate Optimization.

Download the slide deck here: http://bit.ly/bigpicturecro

The Big Picture of CRO Rand Fishkin, CEO, SEOmoz rand@seomoz.org Download: http://bit.ly/bigpicturecro
2. Basics of CRO
3. I want more peoplewho visit the site tosubscribe via email From my blog: http://moz.com/rand/
4. A) More People Visiting B) HigherConversion Rate
5. Let’s Improve the Call to Action!This must bethe problem!
6. A/B TestingWe’ll show half our visitors one and half the other, and get a winner
7. Multivariate Testing We’ll show each version to a percentage of visitors and find a winner
8. Statistical Significance Testing Most testing platforms have this built in. If you need a generic one and some tips on statistical significance, Avinash’s post here has good stuff: http://www.kaushik.net/avinash/excellent-analytics-tip1-statistical-significance/

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20 thoughts on “The Big Picture of CRO – Rand Fishkin – Moz”

  1. Loved this piece on CRO. Very simply put and extremely impactful. I will try and remember some of these useful nuggets of info when I have my 2nd interview for a CRO Manager this week!

  2. Out of all the the methods mentioned (and all of them are awesome by the way), I find social proof to be highly efffective. Not only does it tell your prospects that people have already taken the "action" of buying/singning-up etc, it can also act as a fail safe plan to your prospects who are undecided. For others… joining the bandwagon can be a plausible way of making the right decision.

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