The Big Picture of CRO – Rand Fishkin – Moz



The much anticipated presentation from Rand Fishkin on Conversion Rate Optimization.

Download the slide deck here: http://bit.ly/bigpicturecro

The Big Picture of CRO Rand Fishkin, CEO, SEOmoz rand@seomoz.org Download: http://bit.ly/bigpicturecro
2. Basics of CRO
3. I want more peoplewho visit the site tosubscribe via email From my blog: http://moz.com/rand/
4. A) More People Visiting B) HigherConversion Rate
5. Let’s Improve the Call to Action!This must bethe problem!
6. A/B TestingWe’ll show half our visitors one and half the other, and get a winner
7. Multivariate Testing We’ll show each version to a percentage of visitors and find a winner
8. Statistical Significance Testing Most testing platforms have this built in. If you need a generic one and some tips on statistical significance, Avinash’s post here has good stuff: http://www.kaushik.net/avinash/excellent-analytics-tip1-statistical-significance/

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