Since the 1930’s when Procter & Gamble began producing radio content called “soap operas,” the company has been creating original content as part of their marketing. From radio, to television to digital, P&G has always been on the leading edge of the owned media movement. In this clip from our documentary, The Story of Content, Greg McCoy, a P&G archivist, explains why the company got into the content business as the best way to reach their target audience.
To see the full documentary: https://youtu.be/dBnpr3pkFlk
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