Julie Chamberlain, vice president of marketing at L’Oréal Paris Haircolor, explains how L’Oréal Paris used Google Search to discover the “Ombré Hair” trend, develop a new product and launch it to the world.
When celebrities and runway models started flaunting ombré hair, L’Oréal Paris quickly turned to Search and found a considerable rise in search terms surrounding the popular style. The leading beauty brand also found that consumers were missing an effective way of achieving the look at home. L’Oréal Paris nimbly responded to this insight by developing and launching the world’s first DIY ombré solution. L’Oréal Paris now uses search insights to understand the latest consumer beauty trends, and search ads to reach and engage its audience for ombré and beyond.
Special thanks to:
Julie Chamberlain, L’Oréal USA and the L’Oréal Paris team
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