Are you looking into retargeting ads on Facebook. That would require you to install Facebook’s remarketing/retargeting pixel. In this video we will show you how to install the Facebook remarketing/retargeting pixel in WordPress.
Text version of this tutorial:
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Summary of this tutorial:
Start by visiting the Facebook Ads Manager:
Click on the create pixel button and it will show you a popup. Simply enter a name for your pixel which can be a name of your business or product and press the create pixel button.
You should receive a success message where you will be able to click Install Pixel Now.
Facebook will give you a code to copy onto your site and the simplest way to add that would be to use the plugin Insert Headers and Footers.
Copy and paste the pixel code into the header section under Settings, Insert Headers and footers and save your changes.