How To Implement An Agile Marketing Growth Process – GROWS Process

A longer version of the GROWS Agile Marketing Growth Process is available here:

Our growth marketing process is a step by step playbook to implement a rapid iterative-based approach to marketing. Campaigns are dead, the scientific approach is the new way to achieve growth.

David Arnoux from Growth Tribe will take you a short version of how to implement an agile growth marketing process within your organization. The GROWS process allows teams and individial to adopt an experiment, iterative approach to growth.

This video covers the following:

– Prerequisites to effective growth marketing (Business Model Canvas, Problem-Solution fit, Personas)
– Building personas
– The One Metric That Matters
– Pirate Funnels
– GROWS loops
– Gather Ideas
– Rank Ideas
– Outline Experiments
– Work work work
– Study Results


Want to learn more about growth hacking?
Sign up for our FREE 12 Week Email Course “The Beginner’s Guide to Growth Hacking”:

Amsterdam bound?

Join the world’s 1st Engineered Marketing / Side Project Marketing Course for infinite leads and the skillset to build small tools and resources that don’t feel like marketing.…

Join a fully-immersive high-intensity 3-month programme in our Growth Hacking Academy:…

(if you don’t have 3 months to spare)

Join our 2-day intensive, no-bullshit, skills and knowledge Growth Hacking Crash Course:…

(if you’re too busy to join our academy but want to enroll in an evening course)

Join our 6-Week Growth Hacking Evening Course…

Make sure to check out to learn more about us and for more goodies.


Connect with Growth Tribe on social media and stay tuned for nuggets of wisdom, updates and more:

Snapchat: growthtribe

Please watch: “Artificial Intelligence Tools & Cold Emailing Tips – Growth Insights #8 ”



Leave a Reply

Your email address will not be published. Required fields are marked *