How to Grow Your Brand with Social Media – 3 Tips

Video Closed Caption

– So, how can you grow your brand with social media? In this video, I share my three best tips coming up. (techno music) Hey, what’s up guys? Sean here with THiNK Media TV, helping you go further, faster, in media. On this channel, we do tech gear reviews, video gear reviews, but also tips and strategy videos just like this one. So if you’re new here, consider subscribing. Hey, we’re back with the Q&A show so let’s jump into the questions. Vlad asks, how do you choose what type of content to put on each social media platform when batch producing? Thank you so much for the question, Vlad. My biggest tip here when it comes to posting content on multiple different social media platforms; Facebook, Instagram, Twitter, YouTube, Snapchat, wherever, is to be as native as possible to the platform. What does that mean? I look at kind of like restaurants. If I was gonna go to In-N-Out which is a burger place here in the US that’s delicious, if I was to go there, there’s probably like a certain dress code that would be acceptable there.

It’s really chill. So if I showed up in flip flops and like a tank top and some shorts, it’d make total sense. That would be expected at In-N-Out. However, if there was like a nice diner someplace like the Four Seasons restaurant or some fancy diner, if I showed up in flip flops and a tank top there, it wouldn’t be right for that environment, for the culture of that space. I think about social media kind of in the same way that if you want your content to be dressed right for the platform, and so that could be practical just like YouTube can take HD content and widescreen video whereas actually a lot of studies are showing that square videos or even longer videos that are the resolution of your phone are working best when you upload those natively to Facebook because that’s way people are consuming the content is on their mobile phone.

The biggest simple way to kind of summarize it would be dress your content right for each platform. Consider the demographic that’s there. Consider the intent of the user. On Facebook, I’m just kind of like getting the content throughout my day. It’s my newsfeed, right? So I just wanna catch up with my friends, see some interesting things. YouTube is a search engine. Facebook isn’t a search engine. So on YouTube, I might be literally looking for answers to my problems. And so that’s going to, it should influence the way you position your content to answer search terms that people are searching for. That’s kind of the general way I like to think about it. But then the other thing that I like to think about is you mentioned batch producing which is if you haven’t actually seen, for all of the THiNK Media TV community, my video on my 10 steps for YouTube checklist, I’ll link that up and I’ll put it on the description, definitely check that out later.

‘Cause it talks about how we batch produce videos. We usually never shoot just one video. We usually shoot four to 10 videos all in one batch ’cause it saves your energy, it’s more efficient. But I also think that during those shoot times, it’s so important to also batch produce social media content. I think the best way to illustrate that is with this case study. Recently I did a shoot with Chalene Johnson at her offices in Southern California. I was down there for an event. We’re able to connect up ’cause I wanted to interview her for some videos here on THiNK Media TV. We did a video about Instagram that was uploaded on this channel. And so, rather than just go and shoot one thing though, I’m always thinking, how can I produce as much content out of one shoot as possible? Here’s a couple different examples. Number one, we went live together.

So, once we got together, before we even shot a YouTube video, we actually did a YouTube Live on Video Influencers, then we actually did a YouTube Live on her channel and then we finished that up, took like a break for a second, then we shot that full length interview that you may have seen here on THiNK Media TV, killer content about how to grow your brand with Instagram. We shot a YouTube video. Then we did a series, a quick tip video, after that Instagram video was done, of her biggest tip for Instagram. So then I was like, “Hey Chalene, “what’s your biggest tip for Instagram?” She shares it and then at the end of that tip, very short, I say, “Hey Facebook, by the way, if you wanna check out “the full video, it’s over on YouTube.” So we shot a quick separate video, I mean it only took two minutes, at the end of that and uploaded that video natively to Facebook adding value right there on the platform.

Like not just advertising, adding her biggest tip right there on Facebook, natively to the platform, but then also letting people know they could go watch the full video on YouTube. Then, we shot four micro videos. I decided to do a quick Q&A series, ’cause you know, if you’re trying to build your influence with social, you’ll always need more content. So I did one question at a time that I actually sourced from viewers. I said, “Hey if you could ask Chalene Johnson one question,” I put that out in advance of knowing this event was gonna happen.

Then I just pulled four of those and we shot those back to back. I think we changed our shirts, which is by the way a batch producing thing to make it seem like it was done at different times. We shot four of those and that only took like another 20 minutes. So I was like, “Hey Chalene, what is your, you know, “Jen asks what is your best piece of advice “you’ve ever gotten?” She answered it and then at the end of that video, I was like, “And so hey, definitely like the page,” which in this case, the call to action was to like my Facebook page that that video is uploaded natively to.

Then to sum it all up, we shot some thumbnail photos that ended up being used on these micro Facebook videos which was four different videos release once a week. So that’s four weeks worth of content. Then the last thing that we did was we shot a bunch of still photos. Here’s what we use them for. We used them for the thumbnail on the YouTube video. We used them for the thumbnails, you can upload custom thumbnails for Facebook videos, we used them for those.

Which again, we shot four quick tip videos. That’s one video a week for four weeks that went on my Facebook page. Then we also used those thumbnails for Instagram or Twitter to link back. So you have a variety of different content that you can DJ to different platforms on social all out of that one shoot. Here’s what’s crazy is that entire shoot was less than two hours total and it ended up being actually two different YouTube videos. One on Video Influencers. One on THiNK Media TV. Four native Facebook videos that were separate quick tips. A Facebook video that promoted each of those videos. A bunch of photos that promoted all of that content together. So here’s the bottom line, and that might kind of seem like my gosh, that seems crazy.

But when you do that much heavy lifting all in one shoot, for weeks later you have all this content that you can just DJ out to different social media platforms that’s organic and native for each platform. Dreads Online asks, “Editing live Facebook videos “to make them into YouTube videos.” Good idea, great question. I would say that yes, good idea, and here’s how you would do it. If you’re gonna shoot some Facebook Live videos, typically, and we did a video about this, we’ll link it up on the YouTube car and out it in the description below.

There’s a lot of different things you wanna do in it, and one of them has to do with greeting your audience. Saying, hi Sally, hi Rick, hi Timothy. Then eventually though you wanna get into the content. So if I was shooting my Facebook Lives with the intent of eventually uploading that content onto YouTube, what I will do is greet people in the beginning, maybe greet people and do Q&A at the end, but once I start my content, I would shoot it with the intent knowing that it’s gonna be edited later onto a YouTube video.

Let’s say I was gonna just teach five points about something, I would go through that content methodically and then I would finish it. I would start strong, end strong. Then what I would do is I would take that clip and I would put that into a video that was then had native intros and outros for YouTube. We mentioned that for the first question. It’s all about being native to the platform. For YouTube then, I might shoot a different intro that’s like, “In this video, I’m sharing you five tips “on how to do this really awesome thing coming up.” Then I’d say, “Hey, Sean here, definitely subscribe,” because that’s language that’s relevant to YouTube, and then I would cut to that content in the middle and then I would shoot something at the end that says, “Hey, subscribe here on YouTube.

“Hit the like button.” Again, that’s all native for YouTube. So if you did your Facebook Live on your phone, you can just shoot those intro and outro with those few call to actions and things to put in front of it and behind it. Edit those clips together. Now you’ve got a solid YouTube video that’s not gonna make people feel weird when they’re just realizing like, wait, this was just uploaded for somewhere else. Why is the person greeting people who aren’t here? Why are they talking like that? And so again, the principle is that you wanna be native to the platform. Always be thinking about how you can organically be dressed right for the platform that you’re gonna be delivering that content on.

Ana asks, “I’m a stay at home mom “and I recently joined an MLM company to help financially. “Would love to know your advice to reach more people “and potential customers through social media “and how to improve visually “what I share in my social media accounts “mainly Instagram and Facebook, “and how I could use YouTube as well.” Thanks so much for the question Ana. The first thing that I would do, you already mentioned the platforms that you’re on, but for everybody watching, I would always ask this question, where is your target audience active the most? As far as what social media platform.

If it was kind of crafting, if it was a more female demographic, then Pinterest is like a super relevant platform for you. If it’s not that particular demo, maybe Pinterest isn’t a super relevant platform. I think you already mentioned that you’re on Facebook. That of course is kind of everybody, right? Over billion people on the platform. Over a billion daily users. A lot of people are on Facebook. Facebook ads, there’s so many different opportunities. But that’s the first question. Where is your ideal customer? If it’s a very younger more of a demographic, Snapchat.

A lot of younger people there. If it’s an older demographic, they’re probably not gonna be on Snapchat. Think about that and do research and really to also figure out who is it you’re targeting in your MLM business? Who is it that the products are most relevant for and where are they? I think the next step has been covered in a couple other videos, but for social media, there’s two things you wanna master. You wanna master content and you wanna master marketing. You want quality, creative, inspiring, entertaining, educational, informational content but then you also wanna study the platform and figure out how do you release that content in the best way? How do you optimize it, position it? And so, you wanna study content and study marketing, but let’s even make it more simple than that. Take a platform that you wanna learn and just block some time on your calendar. Say that it’s Instagram and type in Instagram best practices into Google.

If you study that phrase, like best practices for Instagram and you read the top four to 10 blog posts about it, you’re actually gonna be like very educated by the time of that session. I think you need to study the platforms and then also just spend time on them and learn as you go. Then my next tip, ’cause you mentioned about improving your content visually, is I actually would invest in learning how to be a better visual storyteller, learning more about photography. Maybe you’re only shooting with your phone. Go to Skillshare.com and pay for a good course on mobile photography.

What DSLR do you have or camera do you have? Watch YouTube videos or go to invest, it might be like $20 to learn everything you can about the principles of good visuals but also how to use your exact tool. Then once you do that, your visual will go up and then the other thing would be design. Take a quick course on Canva which is a free photo editing software and graphic design software that’s online and just learn how to make those better visuals. We always wanna be leveling up our content and so whatever you don’t know yet, just think about one by one adding those skills to your arsenal. As far as your question about how could you start using YouTube, I think one of the best resources we have is the masterclass that we did recently, and that’s available at learnyoutubetoday.com. If you haven’t seen that, we’ll link that up in the description below. Then lastly, to start, you just gotta start.

I mean, you probably already are, but start. Just post a lot. Keep yourself disciplined and post everyday. Hustle. Then learn as you go. We learn by doing. Just keep hustling, keep learning, keep growing, and keep leveling up your skills, and you’re gonna do great. Question of the day. What is your best tip for building your brand with social media? Post it in the comments below. If you have a question that you would love to have in one of these future Q&A episodes, post that in the comments section as well. Thanks so much for checking out this video. Definitely subscribe for more videos just like this. Hit the like button if you got value out of this video. If you wanna check out other episodes in this series, we’ll link it up here on the screen. You can just click the playlist. We’ll put that playlist link in the description as well. Until next time, THiNK Media TV is hoping you go further, faster in media.

Keep crushing it and we will talk soon..

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