Who says you need to rely on the traditional news media to get your own story out there? Why don’t you just become your own news media and bypass the middle man? Jyske Bank in Denmark did just that by creating its own financial web TV station. In this clip from our documentary, The Story of Content, see how Jyske Bank used content marketing to turn itself into a successful media company.
See the full documentary here: https://youtu.be/dBnpr3pkFlk
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