How Blendtec Uses Viral YouTube Videos to Boost Sales



Blendtec’s “Will It Blend?” YouTube videos are the stuff of viral video legend. If you haven’t seen Founder & CEO, Tom Dickson demonstrate how powerful his blenders are by blending up an iPhone, then you’re in the minority. But those viral videos have done so much more than increase brand awareness. In this clip from our documentary, The Story of Content, Dickson explains how the videos have increased sales.

To see the full documentary: https://youtu.be/dBnpr3pkFlk

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