In 2008, River Pools, a fiberglass pool seller in the Virginia-Maryland area, was hit hard by the recession. They didn’t know how they were going to survive- no one was buying pools. That’s when they discovered content marketing. In this clip from The Story of Content documentary, Marcus Sheridan shares how River Pools used content to become not only the number one seller of fiberglass pools in their area, but the country and are now, not just selling, but manufacturing their own pools.
To watch the full documentary: https://youtu.be/dBnpr3pkFlk
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