History of Content Marketing

The History of Content Marketing from the Content Marketing Institute. Content marketing is not new. Brands have been telling stories to attract and retain customers for hundreds of years. The difference today is that the barriers to entry (content acceptance, talent and technology) no longer exist for brands to get into the publishing arena.

More on the history & infographic here: http://contentmarketinginstitute.com/2012/02/history-content-marketing-infographic/

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