Welcome back to Growth Insights! In this video series we will share growth marketing secrets for 2017, growth marketing tools and growth marketing techniques on a tri-weekly basis. Growth Marketing is not only for startups but for anyone whose north is GROWTH!
Every video will contain the latest growth marketing tools, techniques and secrets that our team and community have come across. We’ll publish a new Growth Insights video every 2 to 3 weeks so be sure to subscribe if you don’t want to miss out on the most relevant developments in regards to all things growth.
If you come across a tool, website or article mentioned in the video that you want to look into further, check out the links below:
0:16 blog.retargeter.com (https://tinyurl.com/k6p7wwl)
0:31 Hootsuite’s guide to creating Snapchat geofilters (https://tinyurl.com/lnmuhak)
0:36 Arron, Steph and Bob from https://www.tripaneer.com/ try https://www.revfluence.com/
1:10 Thomas from https://www.minibrew.io/ recommends this video from Noah Kagan (https://www.youtube.com/watch?v=7KTm6uIi4T0)
1:44 Mark Studholme (https://www.linkedin.com/in/markstudholme1/) of https://crowdyhouse.com/ uses albert.ai https://albert.ai/
2:00 Average response times to leads (https://blog.drift.com/lead-response-survey/) – image used in video (https://blog.drift.com/wp-content/uploads/2017/02/drift-lead-response-survey-v3.jpg)
2:10 https://www.drift.com/’s chatbot – as recommended by Jim (https://www.linkedin.com/in/jimgroenen/)!
2:44 Cialdini’s Principles of Persuasion (https://www.influenceatwork.com/)
3:01 ConversionXL explain how to use psychographic personas (https://conversionxl.com/psychographics)
3:21 Did psychographics help Trump win the US Presidential Elections? (https://www.scout.ai/story/the-rise-of-the-weaponized-ai-propaganda-machine and https://motherboard.vice.com/en_us/article/how-our-likes-helped-trump-win)
3:26 Want more information about the impact of psychographic personas on elections? Watch this 10 minute video – it’s scary as heck (https://www.youtube.com/watch?v=O5sHofP5JyM&feature=youtu.be&t=407)
3:33 If you missed it – here’s the Machine Learning course from Coursera (https://www.coursera.org/learn/machine-learning)
3:36 Jeddi (https://www.linkedin.com/in/jeddi-mees-i-do-growth/) recommends this intro course to Machine Learning (https://www.youtube.com/channel/UCWN3xxRkmTPmbKwht9FuE5A/featured)
3:45 The https://en.wikipedia.org/wiki/Uncanny_valley
4:02 Jim – one of our resident Growth Hacking trainers – recommends this article about Slack (https://productcoalition.com/100-slack-apps-and-integrations-for-a-product-manager-52f44ec2d8f4#.z0icqhxdc)
4:17 Article – “How an SQL Made us $2’838 in 15 Minutes” (https://blog.usefomo.com/how-a-sql-query-made-thousands-15-minutes/)
4:23 Quentin (https://www.linkedin.com/in/quentin-lacointa-39117245/) loves https://www.marketfox.io/
4:45 Hacking Growth by Sean Ellis (https://www.linkedin.com/in/seanellis/) and Morgan Brown (https://www.linkedin.com/in/morganb/) (https://www.amazon.com/Hacking-Growth-Fastest-Growing-Companies-Breakout/dp/045149721X)
4:48 Silicon Valley’s Growth Marketing Conference comes to London (https://events.bizzabo.com/gmclondon) and Amsterdam (http://www.growthmarketingconf.nl/) !!
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Video URL: https://youtu.be/jWSxE9wqy1c