Documentary- The Story of Content: Rise of the New Marketing

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For more info: thestoryofcontent.com

follow url Technology has changed the game. Consumers can ignore advertising and marketing at will. To break through the clutter, brands need to tell remarkable stories worth listening to and become the media in the process.

http://littleridgefarm.com/?author=11 The Story of Content: Rise of the New Marketing, a new documentary by the Content Marketing Institute, is the first comprehensive film of its kind for the industry. It explores the evolution of content marketing through the eyes of the world’s biggest leading brands such as Red Bull, Kraft and Marriott; and marketing influencers, including Joe Pulizzi, Ann Handley, Scott Stratten, Jay Baer and more. Featuring case studies from early pioneers to today’s marketing innovators, you’ll learn how content marketing has been–and will continue– to change business and media forever.

Download our discussion guide to explore the documentary and its theme more deeply, and help you share the conversation with your executives, your colleagues, your associations and beyond: http://contentmarketinginstitute.com/…

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46 thoughts on “Documentary- The Story of Content: Rise of the New Marketing”

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  5. I know I'm late to the party but just wanted to say, great video guys! I actually spent time going back and re-watching parts over again so that I could take notes…maybe as a nice value add, if you could find the time, would be to add links to the YouTube channels or home pages of all the people appearing in the video or some sort of credits list. I really liked the message of "you are your own media company" – I was saying that in corporate America in the late 90's but all I got was glass stares back and the annoying sounds of crickets, they thought I was nuts!

  6. Absolutely great video! The video was able to captivate my attention for all 43 mins! Which says a lot in a world that is constantly in motion. The video provider great useful and usable information. Keep creating great content. It has me beyond inspired.

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  8. This is great! Thanks for making it. It crystallised a lot of the concepts we have been trying to verbalise to our clients for years!

  9. 35:15 … naturally part of the story… WHAT STORY? Does your hotel cater to the "THIS IS DOPE!" audience? I understand that this is supposed to be an attention grabber, but so were the old commercials… so how is this new and revolutionary?

  10. I have to say this!

    I REALLY REALLY LIKE THIS VID SO BAD~~~~~~!

    Thank you for sharing about this and informing me about The Content Marketing. It's very informing and at the same time like it mentioned, a great story, certainly.

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