In Content Marketing Institute’s new B2C Content Marketing: 2017 Benchmarks, Budgets and Trends—North America report, when asked to rate their organization’s content marketing approach compared with one year ago, 63% of B2C marketers say they are “much more successful” or “somewhat more successful.” The most common reason for their success? Content creation. Content marketing teams who are seeing better results have figured out how to create higher quality content in a more efficient manner. In this Content Marketing Strategy Session from Content Marketing World 2016, a panel of B2C marketing experts share the 3 things best-in-class content teams have in common.
Read the blog post for this video here: http://contentmarketinginstitute.com/2016/11/newsroom-quality-content.
See the 2017 B2C Research here:http://contentmarketinginstitute.com/research/
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