Nikky Hofland is currently Product Owner @ Revue, personal newsletter tool, and has accumulated a wealth of experience conducting user interviews and evaluating customer feedback benefits.
During Amsterdam’s Growth Marketing Conference 207, there was a talk about Conducting User Interviews & Customer Feedback Benefits by Nikky Hofland.
Use the tactics discussed in this short but informative video if you want to be conducting user interviews and experiencing customer feedback benefits.
Nikky Hofland gets her energy from transforming creative ideas into concrete concepts and eventually great products. As a Lean Startup geek at Revue, she uses ”smoke” tests and user interviews (customer discovery) to validate business ideas. Nikky is a true believer of continuous product development and customer feedback benefits. A product is never done!
This talk was given during Amsterdam’s Growth Marketing Conference on May 12th at the Growth Tribe Academy Campus. Growth Marketing Conference had its first continental European event in partnership with the Amsterdam and UK based digital skills training company, Growth Tribe, who also brought the Growth Marketing Conference to London on May 9th . Speakers at the event included Dennis Yu of Blitzmetrics, growth hacking extraordinaire Sujan Patel , SEO expert Clayton Wood and Eric Siu of Single Grain.
Revue is creating a platform that helps people build a personal relationship with their audience through a personal newsletter and that helps readers discover great stories, thoughts and opinions.
Nikky first came across lean startup as an intrapreneur & startup founder within Sanoma’s Innovation Lab, where she was responsible for leading a new digital start up, Swipe & Shop; the Tinder for fashion.
Nikky’s talk on the Conducting User Interviews & Customer Feedback Benefits was given during Amsterdam’s Growth Marketing Conference at Growth Tribe.
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Nikky Hofland is a leading expert in Conducting User Interviews & Customer Feedback Benefits.
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Video URL: https://youtu.be/UO8dzxxR6Eg
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