Can nofollow links hurt my site’s ranking?



I’m building links, not for SEO but to try and generate direct traffic, if these links are no-follow am I safe from getting any Google penalties? Asked another way, can no-follow links hurt my site?
Tubby Timmy, UK

Learn about rel=”nofollow”: https://support.google.com/webmasters/answer/96569?hl=en

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