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– Do you know what the number one factor when it comes to search engine rankings is? It’s links. Moz did a study. They interviewed SEO experts. And you know what they said was the number one factor that impacts your Google rankings is? Links. But links are really hard to build. So how are you gonna build ’em? Hey, everyone, I’m Neil Patel, and today I’m gonna share with you how I built over 23,000 unique links to neilpatel.com. (bright music) And what’s really impressive about this is neilpatel.com is purely marketing-related. If I can convince other marketers to link to me, you can build links using the same exact tactics. So let’s break down how I built over 23,000 backlinks. So here’s one simple thing that I did that works now and it worked five, six years ago. You go to BuzzSumo. You then type in a keyword related to you industry. It’ll show you all the popular articles based on social shares. Go take the articles that are really in-depth and list-based and that break down things step by step, and then I want you to go create an infographic with that same information.
You can spice it up, add your own data to it, but, hey, the content is all right there in front of you. Now, when you create this infographic, you need to cite the source that you got all your information from this specific website, but it’ll go viral. Why? Because most people would rather look at a image than read thousands and thousands of words of text. You can use Infogram or Canva to help build your infographic, or you can use Dribbble, dribbble.com, to go find a designer who can help create your infographic for you. If you’re gonna pay a designer, it doesn’t cost more than 500 bucks. Now that you created an infographic, what you need to know is this: an infographic has to be super visual.
If it’s data-rich, that’s great. But if it has a ton of colors and is hard to look at, that’s bad. If your steps don’t flow in a smooth pattern, that’s bad. For example, I have a infographic that talks about the psychology behind colors, and it’ll discuss different things, like the meaning of colors or what men or women perceive different colors to be, what colors convert better than others, right? But the flows from each point go together, right? The data has to all blend in together. And if it doesn’t blend in together, people are gonna look at your infographic and be like, “Whoa, Neil,” or “Whoa, John,” or Jill, or whatever your name is. “This is super choppy. “I don’t know how to follow along “and implement this information.” So it has to flow.
I can’t emphasize that enough. Now, once your infographic is up and running, I want you to put embed code. At the bottom of your infographic you wanna put embed code so other people can take that infographic and put it on their website. If they put it on their website, what does it do? It links back to yours. And if you don’t know how to create embed code, what you wanna do is use a plugin on WordPress called WP Embed Code Generator, and that’ll just create the embed code for you so then that way people can just copy and paste and slap your infographic on their website. Now that you got that infographic up on your website and people are able to embed it so that’ll create backlinks, you need to get traffic to your site.
Because if you don’t get traffic, no one’s gonna embed it. So I want you to go back to BuzzSumo and find that article that had all those shares. Click on View Shares, and that’ll break down every single person that shared that article on Twitter. You wanna email ’em, “Hey John, I noticed you shared this article on Twitter “called 101 Ways to Boost Your Traffic by author Neil Patel. “I have a similar infographic “that actually breaks down those points in a visual fashion. “Cheers, David.” Right, usually I would’ve said, “Cheers, Neil,” but I actually said my name was Neil or I put Neil within the message. You get the point, nonetheless. All right, so now that you’re sending out these emails, you’re gonna get a lot of responses, people being like, “Yes, I wanna see it.” Not only will they share it, but a lot of ’em will embed it. Now, the next thing you wanna do is go to Ahrefs, ahrefs.com. Put in that competitor article and see every single person who links to ’em and email ’em.
It’s that simple. A lot of times they’ll respond back with yes. If they already linked to the article, that means they liked it. Why wouldn’t they embed the infographic? It really is that simple. And then once you have the audience, you wanna create more amazing content, and I love using the Skyscraper Technique which Brian Dean invented. So, what this is is you go to, let’s say, BuzzSumo again, you type in keywords, and you’re looking for articles like 10 Ways to Double Your Search Engine Traffic, and you wanna write more thorough articles, like 101 Ways to Double Your Search Engine Traffic.
And, again, you wanna use the same thing. You click on the View Shares. You hit up each of those people using an email. You get them to share your articles. And then, boom, you’ll get more traffic, more backlinks, and it’ll keep rolling in and create this snowball effect. You also wanna do the same thing with Ahrefs. You go, type in your competitor URL, and you’ll see all the people who link to ’em and which articles get the most links.
Write better versions of those articles and then email ’em again with the same email template and asking them to link to you. By doing those things, you’ll get a ton of links. Now, as you get this traffic coming to your website, you need to do one last thing. You wanna use a tool called Hello Bar. Hello Bar makes it really simple to collect emails, just like how I collect emails on neilpatel.com with my exit pop-up. Now, when you’re collecting all these emails, what ends up happening is when you publish a new blog post, you can email all these people letting ’em know about your latest blog post. They’ll come back to your website, they’re more likely to share it, they’re more likely to read it, and they’re more likely to link back to you. Your email subscribers are your most loyal readers, so make sure no matter what you’re collecting emails, and you can do this using Hello Bar.
So if you have questions on how you can get more backlinks similar to me, just leave a comment below and I’ll be there to help you out. I’m trying to build a community of like-minded entrepreneurs and marketers, so please subscribe, like the page, subscribe to my channel, leave comments, let people know about this video, because I wanna continually help more people like you. Thank you for watching..
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