-*WELCOME TO A NEW AGE. THE AGE OF ENGINEERED MARKETING*–
About the talk:
The days of ‘Mad Men’ Marketing agencies and large hocus-pocus campaigns have long gone.
We all know that.
But what if Direct Marketing is slowly going into extinction all together?! Marketing is becoming more and more value-focused. Nobody cares about your ‘genius’ campaigns, they care about the value you can create for them.
‘Give, give, give..then, and then only, ask for something in return’ is the new doctrine floating over Marketing. Content has done the honours of introducing us to this doctrine. However, we can take this concept so much further..
Engineered Marketing has ushered in a new era of data and tool-based marketing.
Engineered Marketing aka Side-Project Marketing is all about building small tools and resources of high (yet free) value… Attracting customers by taking their needs seriously instead of assuming they’ll fall for your ‘genius’ ad campaigns.
About the speaker:
Pieter Levels: Entrepreneur. Nomad. Developer. Designer.
Pieter Levels is the ‘guy who launched 12 startups in 12 months’. He’s an execution machine who’s created ‘a tiny personal hyperfast incubator’ for himself. Needless to say, he knows how to ‘get sh!t done’.
Levels is most famous for Nomad List. A list of the best cities to live and work remotely for digital nomads. A nomad himself, Pieter travels to work across the world while bootstrapping companies.
He’s also currently working on the finishing touches of his book, MAKE, on ‘bootstrapping a startup from idea and launch to growth and monetization without money’.
Tweets by levelsio
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