App installs at scale with Universal App Campaigns

Give a little and get a lot with Universal app campaigns—an easy way to promote your app to users across Google Search, Play, the Google Display Network, and YouTube. Automated creative generation, bidding, and targeting simplifies management while maximizing performance.

People are searching for and ready to download your app. Let Universal App Campaigns help you reach them with relevant ads, wherever on mobile they may be. Learn more at


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