SEO News | Facebook Marketing 101: Understanding The Pros And Cons

Facebook has turned out to be the biggest social network in the past few years of Web 2.0 domination. Not only has Facebook provided an effective meeting place for users to communicate socially, but it also provides an innovative means for Internet marketers to reach potential clients. So if you’re an online marketer and you haven’t yet started making use of Facebook’s medium to spread the word about your product, you’re missing a golden opportunity to mine a potential market of millions of prospective clients. It’s no secret that Facebook has become the most popular way to stay in touch with people you know or used to know, and folks will stay online for a long time just to talk to these people, play games, and join groups that the find interesting. Picture all of the people who use Facebook becoming aware of your business. More people would check out your site to see what you have to offer and your business would increase. This article explains how you can use Facebook to bring more attention to your product or service to gain a following.

One of the most important ways to reach your new customer base is to use the Social Ads service this is actually operated by Facebook. It’s simple to have a Social Ad based ad campaign, since it’s so easy to pick up on. Social Ads allows you to focus on target demographics, such as gender, age, location, interests, and more. The high level of customization offered to you affords you the opportunity to not waste time and money on annoyances like accidental clicks and window shoppers. What’s more, you’ll have a much better click through rate, and the people who visit your site will definitely be interested in your product. It is a good choice to ad something visually stimulating, like a picture, to go along with your ad. A picture can highlight your product in such a way that people will remember it, and this can inspire trust in potential customers. Even though the pictures may be more visually stimulating, you need excellent copy to go along with them to impress people. If the words don’t really say anything or increase interest there is really no point in having them. Therefore, it’s absolutely vital that you test your ad copy to see if it works.

You can also get a group or page of your own to begin marketing if you cannot afford the ads. You can have any type of interest group or page you want on Facebook; they are very open. You can then reach your targeted market for absolutley no cost. You can describe your business on a page or interest group that you develop. The next step is to entice Facebook users who would be interested in your business, to become a fan of your page, or join your group. You can do this with a direct invitation and then those who you invite can invite others. No one is going to the marketing for your page for you though, this will be solely up to you. Facebook can be very beneficial for your business no matter which route you may choose to go; creating your own group, page, or by putting targeted ads up.

There’s no doubt that Facebook will continue to morph into an even more influential networking tool over time. There is an ever growing user base that is intimately involved in the network. However, there is still a chance to get in on the competition before it becomes too difficult to make inroads on this useful platform.

Source by Orville Larson

More news

Breaking Internetional News: 2017-07-28 03:57:48

  • Russia sanctions headed to Trump's desk
    • Russian President Vladimir Putin said Thursday that he "very much regrets" the worsening of relations between Russia and the United States.
  • Scaramucci: Priebus a 'paranoid schizophrenic'
    • CNN's Ryan Lizza received a phone call from White House communications director Anthony Scaramucci asking him to name one of his sources. During the call, Scaramucci called President Trump's chief of staff Reince Priebus a "paranoid schizophrenic."
  • Venezuela bans protests ahead of vote
    • [Breaking news update, published at 2:21 p.m. ET
  • Village elders order rape of 17-year-old girl
    • Village elders in Pakistan ordered the rape of a 17-year-old girl after her brother was accused of raping another girl.
  • Jeff Bezos the world's richest person -- briefly
    • Charlie Gard, the terminally ill baby at the center of a bitter legal battle that has garnered global attention, is to have his life support treatment withdrawn.
  • One of history's most important inventions?
    • There are few more important inventions in the history of the world than the radio.
  • France to set up refugee 'hot spots' in Libya
    • France has announced its intention to set up "hot spots" in Libya to process refugee claims and help deter people from attempting the treacherous journey across the Mediterranean.
  • A rescue that came too late
    • Sen. Susan Collins and Sen. Jack Reed were recorded discussing President Donald Trump's lack of familiarity with the details of governing. The conversation was picked up by a hot mic.
  • If Trump offers you a job, don't take it
    • General Michael Flynn bought in during what you could call the pre-opening sales period, when an eager purchaser could get the best deal.
  • US aid cuts 'death sentence' for women
    • In September, eight months into her tenure as first lady of the United States, first lady Melania Trump will make her first official solo trip to a foreign country.
  • Jerusalem's Muslims to return to pray at Al-Aqsa
    • Jerusalem's Muslim community has been told it can return to praying inside the Al-Aqsa compound after Israel removed the latest security measures from the entrance to the holy site.
  • 'Don't fight Assad,' US tells Syrian allies
    • The US-led coalition fighting ISIS has told its local Syrian allies that they must be exclusively focused on fighting ISIS and not fight the Syrian regime, a directive that prompted one rebel group to depart a joint coalition base in Southern Syria, several coalition and US defense officials told CNN.
  • UK: Free movement will end with Brexit
    • British Immigration Minister Brandon Lewis insists freedom of movement between the UK and Europe will end when the country leaves the European Union in March 2019.
  • Swedish ministers quit amid IT scandal
    • An IT scandal forced Swedish Prime Minister Stefan Lovfen to reshuffle his government on Thursday as two top ministers resigned, CNN affiliate Expressen reported.
  • Apple discontinues iPod nano and shuffle
    • The United States is warning travelers to Mexico about tainted or counterfeit alcohol following the death of a Wisconsin woman.
  • Should you really finish your antibiotics?
    • The standing argument that failing to complete a course of antibiotics could fuel the rise of antibiotic resistance has little evidence, a group of United Kingdom researchers argue in a new paper. In an analysis published in the medical journal the BMJ on Thursday, they say that completing a course of antibiotics may instead increase the risk of resistance.
  • Turns out we may all be made of stardust
    • If you were looking to space for extra-terrestrial life, maybe it's time to look in the mirror. A new study claims we might all be part-alien.
  • Why N. Korea still hates the US
    • Singer Justin Bieber struck a paparazzo with his truck while trying to drive away from an event in Beverly Hills Wednesday night, according to the Beverly Hills Police Department.
  • How Kenyans are stopping election fraud
    • Kenya's last two general elections have been tarnished by allegations of fraud and outbreaks of violence, which have divided the nation since.
  • Satellite photos reveal Chinese base in Africa
    • New satellite imagery of China's first overseas military base reveal it to be bigger and more secure than previously thought.