In this day and age, a historic moment in time where the internet is taking over, advertising agencies are changing their ways and jumping aboard the social media bandwagon left and right. Unconventional forms of marketing are becoming conventional, and top ad agencies recognize such.
In particular, blogs or “blogging” has entered the forefront of social media marketing. I know the saying may be old school, but nowadays “everyone and their mama” has a blog. Millions of companies and regular old folks are blogging on a daily basis ranging from posts about how to smoke a rack of ribs to benefits of marketing online. Blogging is the most notable form of marketing in 2010, and will continue to be a leader as time goes on. Blogs, similar to social networks, respond to our genetically programmed want/need for human interaction. We want to associate with other human beings, and blogging allows for direct communication with individuals around the globe, which fills such a void.
Additionally, social networking is equally important. Twitter, Facebook and other social sites are some of the highest ranking websites on the internet, which I believe speaks for itself. Plus, Google and Bing are now displaying Twitter posts (aka Tweets) realtime in their search engines, so Twitter in particular has become not only a social media tool, but a tool for Search Engine Optimization (SEO). This is an area Aaron Schoenberger from The Brainchld Group has been researching since its conception, and Twitter SEO has proven to be a very effective tactic.
A critical part of any social media campaign is SEO. There are no ifs, ands or buts. The harsh reality is, the coolest social media campaign can fail if it receives limited exposure, and SEO focuses on achieving high rankings to combat failure. By obtaining targeted traffic via SEO, companies can be sure of success given high rankings and qualified, free visitors.
I am looking forward to the future and believe the entire advertising industry will, at a certain point, go online. Books and magazines are slowly being phased out and replaced with iPads and Amazon Kindles. Television commercials will slowly fade away as the internet and TV merge. All of this is inevitable.
The Brainchild Group
Breaking Internetional News: 2017-06-28 03:58:36
- Massive hack attack spreads across globe
- EU slaps Google with record $2.7B fine for search manipulation
- US health care vote delayed
- More people have confidence in Putin than Trump -- Pew poll
- Why Iran's brightest young graduates leave their country behind
- Court: Baby's life support can be withdrawn
- US warns Syria over chemical attack preparations
- Secret video shows ISIS losing chokehold on its 'capital'
- How the UK's tower block crisis has spread
- The last thing America needs is a war
- US lists China as among worst human trafficking offenders
- Swimmer stranded in rapids
- Australians ditch religion at rapid rate
- Trump and Modi reaffirm Indian-US relations
- UK reveals details of post-Brexit offer to EU citizens
- Watch Trump and Modi's bear hug
- US Supreme Court travel ban order could cause chaos
- CNN reporter to Spicer: 'Why don't you turn the cameras on?'
- Trump says Obama 'colluded' over Russia
- Canadian officer is first woman to lead Changing of the Guard
- The automatic radiation monitoring system at the Chernobyl nuclear power plant was hit by a cyberattack Tuesday and monitoring was being carried out manually, according to a Ukrainian federal agency.
- Brazil once again has a president embroiled in scandal.
- Senate Majority Leader Mitch McConnell will delay the vote on the Republican leadership's health care bill until after the July 4 recess.
- Despite being one of China's most famous political dissidents, Liu Xiaobo has rarely struck those who know him as a firebrand.
- Sporting earbuds and sagging backpacks, students lounge on patches of grass, shaded by trees from the harsh sun. They sit in the library, hunched over laptops, massaging their temples, cramming for tests or bashing out lines of code.
- The European Court of Human Rights ruled Tuesday a hospital can discontinue life support to a baby suffering from a rare genetic disease.
- The White House has said there are "potential preparations for another chemical weapons attack" by the Syrian regime and warned the country's president, Bashar al-Assad, of a "heavy price" if one is carried out.
- Donald Trump has a new favorite target -- the guy who used to have his job.
- A vote on the introduction of same-sex marriage could be on the agenda in Germany after Chancellor Angela Merkel said Monday that she would like to see parliament move towards a "vote of conscience" on the issue.
- Late Monday night, the White House issued an ominous statement, warning about "potential preparations for a chemical weapons attack by the Assad regime" in Syria. If Assad conducts another chemical attack, the statement vowed, "he and his military will pay a heavy price."
- A new US State Department report lists China as among the worst offenders for human trafficking, joining countries including Russia, Syria and Iran on the lowest rung of the annual Trafficking in Persons (TIP) report.
- California Highway Patrol video captures a helicopter rescue of a swimmer stranded on a rock in the middle of a river.
- Australia is becoming older and more diverse -- both culturally and religiously -- according to new data from the country's census.
- The first face-to-face meeting between US President Donald Trump and Indian Prime Minister Narendra Modi was sealed with a bear hug Monday, as the two leaders looked to publicly underscore their new found friendship.
- British Prime Minister Theresa May has revealed details of her proposals for the rights of EU citizens hoping to remain in Britain after the country's departure from the European Union.
- US President Trump and Indian PM Narendra Modi embraced each other in a bear hug when they met for the first time at the White House.
- The Supreme Court's decision green-lighting parts of President Donald Trump's controversial travel ban Monday saved many of the prickly questions about the constitutionality of the executive order for another day -- but legal experts say that the court's compromise ruling raises other more practical headaches (and potentially further litigation) for travelers this summer.
- White House Press Secretary Sean Spicer avoided answering CNN correspondent Jim Acosta's question about why the cameras have been turned off during the White House press briefing.
- President Donald Trump continued to criticize former President Barack Obama on Monday for his response to alleged Russian interference in the 2016 election -- blasting his predecessor in a series of tweets, then demanding an "apology."
- A Canadian soldier, Megan Couto, has become the first woman to lead the Changing of the Guard at Buckingham Palace.